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    "entity": {
        "id": "business:2082",
        "type": "LocalBusiness",
        "name": "Macy's (New York, NY)",
        "description": "Macy's Herald Square at 151 W 34th St, NYC. Nine floors of fashion, home & beauty at America's most iconic department store. Rated 4.4/5 by 80K+ shoppers.",
        "url": "https://macys-new-york-ny.doozer.site",
        "telephone": "(212) 695-4400",
        "address": "151 W 34th St., New York, NY 10001, USA",
        "city": "New York",
        "state": "NY",
        "geo": {
            "lat": 40.7504817,
            "lng": -73.9882938
        },
        "niche": "department_store",
        "category": "",
        "rating": 4.4,
        "review_count": 80839,
        "hours": [
            "Monday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Tuesday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Wednesday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Thursday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Friday: 10:00\u202fAM\u2009\u2013\u200910:00\u202fPM",
            "Saturday: 10:00\u202fAM\u2009\u2013\u200910:00\u202fPM",
            "Sunday: 11:00\u202fAM\u2009\u2013\u20099:00\u202fPM"
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    "services": [],
    "services_text": "Macy's Herald Square covers virtually every shopping category across nine selling floors. Women's, men's, and children's fashion occupy multiple levels, carrying everything from accessible everyday brands to contemporary designer collections. Shoes, handbags, jewelry, and beauty counters anchor the ground and lower floors with an especially deep selection of fragrances and cosmetics.\n\nThe home department is a destination in its own right, offering bedding, bath, cookware, small appliances, and furniture. Registry services make it a go-to for weddings and housewarmings. Seasonal collections\u2026",
    "areas_served": [
        "New York, NY"
    ],
    "faqs": [
        {
            "question": "What are the store hours for Macy's Herald Square?",
            "answer": "Hours vary by season and day of the week. The store typically opens at 10 AM and closes between 9 PM and 10 PM on most days. Holiday hours are extended, especially in November and December. Check macys.com or call ahead to confirm current hours before your visit."
        },
        {
            "question": "How do I get to Macy's Herald Square by subway?",
            "answer": "The store is directly accessible from the 34th Street Herald Square station, served by the B, D, F, M, N, Q, R, and W trains. The 34th Street Penn Station stop on the 1, 2, and 3 lines is also a short walk away. Penn Station itself is directly across 34th Street."
        },
        {
            "question": "Does Macy's Herald Square offer personal styling services?",
            "answer": "Yes. The store offers complimentary personal styling consultations through its Style Crew program. Stylists can help you put together outfits for specific occasions, find the right fit, or refresh your wardrobe. Appointments can be booked through macys.com."
        },
        {
            "question": "Can I return online purchases at the Herald Square store?",
            "answer": "Yes, most items purchased on macys.com can be returned in person at any Macy's store, including Herald Square. Bring your order confirmation and the original packaging when possible. Some exclusions apply for third-party marketplace items."
        },
        {
            "question": "Is the Macy's Thanksgiving Day Parade visible from the store?",
            "answer": "The parade route ends at Herald Square, directly in front of the 34th Street flagship. The final performances and Santa's arrival happen right outside the store. Viewing from the surrounding blocks is free, though it gets extremely crowded. Arrive early to secure a good spot."
        },
        {
            "question": "What is the Star Rewards loyalty program?",
            "answer": "Star Rewards is Macy's free loyalty program that earns points on every purchase, which convert to Reward Certificates. Higher tiers unlock additional perks including bonus point events, free shipping thresholds, and exclusive sale access. You can sign up in store or at macys.com."
        },
        {
            "question": "Does the store have a restaurant or caf\u00e9?",
            "answer": "Macy's Herald Square has hosted dining options within the building at various times, including the long-running Stella 34 Trattoria. Availability of in-store dining can change, so it is worth checking the store's current directory at macys.com before planning a meal."
        }
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